Co-designing the Future of MedTech
Co-designing the future of MedTech ANFF’s Designer in Residence program fosters human-centred design, empowering startups to create user-driven, impactful technological solutions. Innovation alone does not guarantee a product’s success. Even groundbreaking technologies can fail if they overlook everyday consumer needs. High-profile failures like Google Health Records, Segway PT and Evian’s Water Bra illustrate how neglecting […]
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