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ANFF-C is pleased to announce that Hydrix Project Manager Pauline Newlove presented the third webinar of ANFF-C’s ‘Manufacturing for Startups’ seminar.

Ms Newlove discussed Design for Manufacture (DFM), which is crucial for creating products efficiently and cost-effectively, something that is frequently over-looked by early stage companies. DFM optimizes the design to minimize complexity, enhance functionality, and reduce production time and costs. By implementing DFM principles, manufacturers can avoid design flaws, improve product quality, and accelerate time-to-market. It also enables easier assembly, maintenance, and repair.

Biography: Ms Pauline Newlove is a program manager at Hydrix with over 12 years of experience in project management and mechanical engineering. She has successfully delivered innovative products for medical, industrial and consumer companies worldwide, applying innovation processes to develop complex products from initial concept through to market launch.

With a firm belief in the power of playful exploration to foster new ideas, Pauline employs a dynamic and creative approach across the product development journey, from innovation front-end through to solving intricate engineering challenges.

Pauline holds a Master’s degree in Mechanical Engineering, Design, and Innovation from the Technical University of Denmark, as well as a collection of patents from her career in product development.

Interested in watching this amazing webinar? View the video here. The accompanying slide deck can be downloaded here.

For more information on ANFF-C, contact ANFF-C Director John Morrison at